Ever hear of Netflix?
It’s got to be the coolest thing I’ve ever seen.
It’s basically a deal where they send you DVD’s through the mail for a low monthly fee. You watch them, send them back (at your leisure), and you’re done.
No late fees.
No leaving home.
And no driving to the stoopid video store.
But, that’s not even the cool part.
You see, what’s REALLY great about it is you can now also STREAM movies directly into your TV and not even have to wait for the mail.
Offers don’t get much better than that.
But you know what?
I didn’t hear about it from their advertising.
We discovered it by complete accident.
Because even though they’ve been advertising this service for months… their commercials are so mind-numbingly bad, you pretty much tune the commercial out before they get to the offer!
The current one is ESPECIALLY lame.
It’s a mock game show type thing, basically.
And by the time it gets to the offer, you’re already bored stiff. I would bet this has probably cost them MILLIONS of smackeroos, too. Frankly, methinks they’d probably DOUBLE their sales within 30 days if they simply said what needs to be said without all the fake game show nonsense and “hootenanny.”
Something really simple would do the trick.
Maybe something like…
“If you rent movies, then listen up: Netflix is now offering movies streaming right to your TV for just $8.95 per month. You don’t have to leave your home or even get up out of your chair to watch your favorite movies. Plus, you can use it free for two weeks without pressure or entering your credit card. However, this low price won’t last long. For details rush over to…”
OK, not the grooviest ad in the world.
But it’d get the job done better than the slop they have out now.
Anyway, the point?
If you have a REALLY hot offer, don’t beat around the bush.
Get it out and get paid.
Otherwise, you just sabotage your own sales…
Ben Settle
P.S. Street-Smart Email launches Monday. Grab it during the launch period and you get all my BEST, most profitable email strategies for $500 off.
