I just slapped a new podcast up online.

It’s about principles vs tactics.

Inspired by the late Jim Camp (the world’s “most feared negotiator”).

Get ya some here:

Ben Settle

P.S. Apparently, elBenbo’s podcast is raising the next generation…

Candice Parsons writes:

I just told my 10yo Wes his voice-over will be on Ben’s new podcast episode 12,
Without missing a beat my boy gets on a roll about “crabs crawling out of buckets and getting kicked back in”, followed rapidly with “a hundred swarming Stews scrambling to get that one scrap of meat off the table.”

I might add it was festively chirped out rap-style with a huge grin on his face.

Needless to say Ben, you’re very much *alive* in his head :-).

“Ben says” is something I hear maybe a bit too regularly (thinking that if I’m hearing it, then his Dad must be too!) Hahaha! CLASSIC.

Anyways, elBenbo prolly can never go wrong in this house.

I am particularly amused as his go-to phrase being “Ben says”…

A new podcast has been locked and loaded up on my site.

It’s about why real game is no game.

Get your lovin’ here:

My newest podcast is up and waiting patiently for you. It’s about how to arrange it so you need never worry about having enough customers, clients, or a girl in your life — especially after getting fired, broken up, etc.

Here’s where to give your itchy ears some lovin’:

P.S. The Great Doberman Dan Gallapoo officially endorses my new podcast:

(100% unsolicited, I didn’t even know he heard it last week)

Hey Ben,

Love the new podcast, my brutha.

You are a master at creating… and perpetuating… a persona that is SUPER attractive to winners.

And super REPELLING to losers.

Er… excuse me. That’s soooo not politically correct. I mean repelling to people who are “allergic to winning.”

Seriously, dude. Nice show. I’m looking forward to future episodes.

Doberman Dan

P.S. Feel free to use this as a testimonial if you see fit.



True story:

Couple months ago I got to be on a panel with the lovely World-Class copywriting genius Carline Anglade-Cole and the “Umpire” of direct response marketing Brian Kurtz. And, during the panel, we were asked about “why” we do what we do. When I gave my unrighteous answer, I noticed the blood drained out of the faces of certain members in the audience.

As if thinking, “Did Ben actually *say* that?”

Then, Brian takes the mic, turns to me and says:

“I change my answer to that!”

What did I say?

It’s waiting for you in the first episode of my brand spanking new podcast (not to be confused with my old Ben Settle Show podcast) right here:

Today’s Ben Settle Show podcast puts a spotlight on the ugliest yet easily one of the most profitable websites on the Internet, and shows what makes it “tick.”

This site is so ugly it looks like a 10-year old built it.

Has zero original content whatsoever.

Contains virtually no graphics (one or two pictures).

Has had the same butt ugly design for over 19 years straight.

And, isn’t even “mobile optimized.”

Yet, this ugly site (that would make the social media fanboys who natter on about branding and professionalism curl up into a fetal position) has over a billion visitors (clocking in at around 15 million or so visitors per month on average), easily has the most influence of any other site in its market, is worth around half a billion dollars, and is run by only 3 or 4 people.

Anyway, what is this website?

And, how can it make your not-so-righteous self more sales?

Check ye out today’s Ben Settle Show podcast to find out:


Ben Settle

A few podcasts ago I got tagged with the “contrarian” label.
Mostly, because of my aversion to putting links to social media on my site, not treating my site as anything other than a way to build a list or make sales (which builds a list), and a host of other things too many to go into here.
But you know what’s ironic?
It’s not me who is contrarian.
It’s these other blokes.
Specifically, the ones nattering on about their sites being about more than just building a list or making a sale (which builds a list) at the end of the day. They’re the contrarians as far as direct response goes. They’re the ones trying to work their feelz into their marketing, projecting their own fear of looking like a sales man onto their customers, and bending over backwards to look like they aren’t (gasp!) selling. And, I would bet Producer Jonathan’s left kidney they’re robbing themselves of a lot of sales as a result.
Anyway, we rap about this subject on today’s podcast.
Download ye it here:
Ben Settle

A couple months ago I was hanging out with my pal Dan Meredith at an event we were both speaking at and got into a conversation about something people are (apparently) paying big money to learn, yet boggles both our minds anyone has to be “taught” it.

And that something is…

How to be “authentic.”

Yes, my little droogie, it’s true.

There are coaches who actually teach people how to be authentic.

Which means there are people who are paying other people to show them how to be authentic.

Which means there are people who are walking around who simply need to be mocked.

Not just for my amusement.

But, for their own good.

As I was telling Dan, it makes no sense that someone doesn’t know how to be authentic. They don’t know how to express their own personality in their emails, or in their other marketing effort. They don’t know how to be themselves — and are instead a walking Frankenstein-like monster of multiple peoples’ personalities, and are struggling to figure out how to just, you know, be *themselves*.

Well, guess what?

I may find it all amusing.

But, that doesn’t mean I won’t try to help these schlubs myself.

Enter today’s Ben Settle Show podcast.

I show you how to be 100% authentic.

And, I show you how to do it in a way that will make you more sales.

Here’s where to download it:


Ben Settle

True story:

Waaaaay back in 2008 I bought Gary Bencivenga’s Farewell Seminar DVD’s where he revealed all his secrets. I was, of course, blown away by it. In fact, it had such an impact on my copywriting and overall business & marketing philosophies, I just had to send him (and his wife, Pauline) an email telling them how much it meant having it.

Yes, dear one, I was in fanboy mode.

Gushing my little copywriting fanboy heart out.

So grateful to possess that product and learn from the master.

Anyway, to my amazement, he emailed me back with a note about how he had long enjoyed my site.

And, how he was sending me a little gift by mail.

(I have since learned he does this often, such is his class.)

But, he didn’t say exactly what he was sending.

Just that it was a slender little volume his mentor (advertising legend David Ogilvy) said had changed his life and urged all his employees to read at least once per year. A few days later, a 32-page pamphlet-like book arrived in my mailbox called:

“Obvious Adams”

What the heck is “Obvious Adams”?

It’s a short story about an advertising man who was not the best or most skilled copywriter… but whose ads were ultra successful simply because he knew how to spot the “obvious” solutions to problems.

It’s an absolutely fascinating read, too.

And, it teaches a special kind of “mindset.”

A mindset you won’t find in other copywriting books.

(Or any other business books, for that matter.)

Plus, even though it was published waaaaay back in 1916, it’s just as relevant (hellz, even MORE relevant) today — 100 years later.

Bottom line?

This is a great little book.

It’s been endorsed by some of history’s greatest advertising minds, eliminates much of the anxiety that comes with direct marketing, and, if you apply its wisdom, you can’t help but write better ads or emails, and have a much more profitable business all the rest of your days.

And guess what?

In today’s Ben Settle Show I go through it and pull the most profitable lessons out of it right before your righteous ears.


The lessons that have made me the most sales over the years.

Download this episode here while it’s free:


Ben Settle

“The night of the fight, you may feel a slight sting. That’s pride f—ing with you. f—k pride! Pride only hurts, it never helps.”

— Marsellus Wallace
“Pulp Fiction”

Podcast listener Kyle Davidson (who’s been binging on the old school masters John Caples and and Claude Hopkins) recently sent me a thought-provoking email related to all these people (rampant on facebook especially) who don’t treat their websites as anything other than a way to build a list/make a sale.

I believe that’s only real purpose of a website.

And all the feelz good reasons people tell themselves (to deliver content, help their snowflake-precious brand, demonstrate their skills, yada yada yada) simply serve the purpose of building a list or making a sale.

(Otherwise, what is the point of doing those things.)

Anyway, Kyle says (of those who disagree with elBenbo on this):

“I would equate the people who believe this to the old mail-order advertisers who, as Hopkins describes, pay for the price of their pride. In mail-order advertising, space was a premium expense and every deviation from using your ad as pure salesmanship meant that you were paying more than bottom dollar for a new customer. Some can afford to do so, but should know the cost to determine the price of their pride.”

^^ Correct.

It’s also the same with this idea of not selling right away.

Daegan Smith and I had a hearty laugh about this kind of thinking at an Oceans 4 Mastermind, about people sending these so-called “good will” emails where they don’t sell anything to show what a nice, caring guy they are.

It’s all just emotion and projection.

And, yes, pride.

I would say it’s also selfish, too.

Especially since, that kind of thinking is not about the customer at all — it’s about the marketer’s feelz.

Anyway, back to websites:

Today’s Ben Settle Show podcast digs up some facebook controversy I got entangled in last month with some folks who have this kind of mindset — where they don’t think the only real purpose of a direct response website is build a list or make a sale.

(Which builds a list).

Listen in here:


Ben Settle

A few months ago, I allowed my ex-copywriting apprentice to hang out with me at a local Irish pub here in my cozy coastal town.

I say “allowed” because, she doesn’t live in this town.

She only lives in The Burgle.

And, well, people don’t take kindly to them Burgle folk around here, and it kinda besmirches my reputation to even be seen with her here. But somehow she conned her way into hanging out with me. And, I took her along as I had my cap pulled down to my eyes, a pair of shades on, and my hood up.

Anyway, here’s the point:

While we sat there she quoted something from the Godfather movie:

“Keep your friends close,
but keep your enemies closer.”

As she said that I was enjoying a nicely poured Guinness.

And, I just sort of batted out:

“Keep your girl close,
but keep your Guinness closer.”

What does that mean?

It’s actually very important.

And profitable.

And, if you take it to the heart, can make your success in all the important areas of your life (business, friendships, and, yes, relationships with your chick) happen far faster and be much more sound.

Don’t believe me?

Think I’m making this up?

Then prove it for yourself.

Hit the jump below to hear today’s “Ben Settle Show” podcast episode where Producer Jonathan and I cover another 7 “Email Players Rules” (which are like fan favorite episodes).

We talk about keeping your girl close but keeping your Guinness closer.

But, we also talk about a lot of other things, too.

And, well, I daresay it’ll be the most profitable advice you get today.

Here is the link:


Ben Settle

  • Novelist
  • Anti-professional
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950 SE Oak Ave | Roseburg, OR 97470 | (815) 425-4483 | ben@bensettle.com

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