Today’s podcast is the second of a 4-part series, each of which fanboys over one of the heads on my “Mount Rushmore” (hat tip to the great Brian Kurtz for the analogy) sharing some of the gems I’ve learned from the men who get the most credit (or blame, depending on who you ask…) for any success I’ve had in this crazy corner of the business world.

Last week was all about the great Matt Furey.


The man universally considered the world’s greatest copywriter:

Gary Bencivenga.

Scratch your itching ears and listen right here:

Ben Settle

Over the next several weeks, I’m featuring on my podcast my “Mount Rushmore” (hat tip to the great Brian Kurtz for that analogy) of the people who have had the most impact on my business, my income, and any success I’ve had over the years.

Especially the foundational knowledge that makes it all work.

To kick this series off, I’m starting with the great Matt Furey.

A man without whom I’d probably be pumping gas for a living if it weren’t for him.

The guy’s mind has been solid gold to me.

And, if you click the link below, Yours Fanboy will share some of the key things I’ve learned from him, that you can profit from, too:

Ben Settle

P.S. Even the title of this post is a Matt Furey-inspired headline structure. Many things to learn from the Grandmaster of email…

This week’s podcast is the audio of a live podcast I did via Livestream a few weeks back to celebrate the 75th episode of the show.

I basically took questions “on the spot.”

And not one of these donkeys could stump me.

Here’s the link:

Ben Settle

Today’s podcast is part 2 of last week’s about 12 ways to triple (and I think that is actually being moderate about it — I believe it can do much more than triple them) your sales.

Here’s the merry ol’ link:

Ben Settle

This week’s podcast is the first of a two part series showing you 24 ways (this episode has the first 12) to triple (or more) your sales.

Here’s the link:

Ben Settle

Today’s podcast is a “Q&A” episode, answering the questions of all the little people who listen to the show, always pestering me with their lowly questions, selfishly turning my 10-minute workday into a 12 or 13 minute workday.

Lots of info gurgled up all over the place.

Including, the one word that can get almost any email opened.

Here’s the link:

Ben Settle

This week’s righteous podcast contains a list of documentaries I believe can make anyone in business, marketing, copywriting, coaching, more persuasive. They can also help you get ideas your competition will never have. And, many are structured for “persuasion” built-in.

Why is that important?

Because that means, just watching them (and paying attention) will give you a power education on how to structure a persuasive sales argument.

Here’s the link:

Ben Settle

Today’s podcast contains a new set of 7 Email Players rules.

What the world’s greatest publicity marketer taught me about how the way the world really works… how to make yourself hard to leave in a relationship… you can’t cut off Superman’s bollocks and expect him to save the world… and the dorky elBenbo band marches on.

Here is the link to listen:

Ben Settle

I just slapped up a brand new, shiny, “candy-like” podcast episode for your listening displeasure. It’s about how to “flip” being discontent into achieving whatever goals your greedy little heart desires. 

Here’s the link:

Ben Settle

Today’s podcast is about the power of “forward intent” — a Wing Chun principle that applies as much to not getting your butt kicked in business as it does to not getting your butt kicked in a fight.

Here’s the ninja link:

Ben Settle

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