Remember that “blasphemous” email I sent the other day?
The one where I said value, content, copy and teaching are not “king” when selling online? How they are ALL very important. But how they are not necessarily the moolah-making panaceas everyone thinks?
Well, that email prompted quite a few responses.
And along with the responses, some (good) guesses at what IS king.
For example, one astute subscriber said “action” is king.
Is action king?
I don’t know about that.
Action is MEGA important, no doubt. But… it’s like saying if I flap my arms enough I’ll eventually fly. I mean, you have to take the right KIND of action.
Lots of “arm flappers” are befuddled at why they aren’t making bank.
Another person said establishing trust was king.
Hey, I’m ALL about establishing trust.
It’s one of my favorite ways to sell.
But it’s still not king.
After all, there are many people who you probably trust online but have never bought from, eh? Because, while it’s an awesome (underused) sales tool, trust ain’t king when selling online.
Finally, another smart subscriber said knowing your market is king.
I admit… I used to think so, too.
After all, he (or she) who knows their market best “wins”, yeah?
While that’s true, at the same time, there are millions (literally) of marketers who know their markets like the back of their hand who still aren’t making significant scratch.
Reason why is because knowing your market isn’t (IMHO) king.
Look, y’all get an “A” for effort on this.
These are ALL important (even vital) components.
But NONE of them are king.
Frankly, the real king isn’t obvious.
In fact, it doesn’t even LOOK like a king or like it even belongs in the “deck” at all. And yet, playing this card often means you can make oodles of sales whether anyone likes you or not, trusts you or not, or if you even know how to sell or not.
But don’t worry, all will be revealed in my CD-of-the-month deal:
Speaking of which…
Don’t join when it’s launched JUST to get this secret or the free book.
For one thing, I’m not sure which month I’m going to reveal this secret. It could be something I talk about in month 1 or month 12 for all I know.
I’m still mapping things out.
Secondly, I can’t stand people who join just to “get the free stuff.” In fact, I probably won’t let people who drop out (especially if they drop out right after the first month they join) rejoin in the future.
This is for SERIOUS people who want to master the craft of selling.
Not freebie-seekers who want to master the art of mooching.
Ben Settle
Comments on this entry are closed.