The following letter from my self-described “evil” attorney was sent to a so-called 7 figure earning marketer who swiped one of my emails word-for-word.
If you like to plagiarize and swipe copy, read it very carefully:

Listen up, listen good and never forget:
I have zero tolerance for people who steal my work.
It’s no different than stealing money from my back pocket.
So if I see someone stealing my emails, sales letters, content or anything else… they’ll get a letter like the one above. Except, it won’t be “gentle” like this one giving the perp a chance to mend his wicked ways.
It’ll say I’m coming after them.
(Or their ISP which will shut their site down or their auto-responder/email broadcasting service which will delete their account without warning — their entire list deleted with the push of a button).
If you like to steal copy, tread carefully.
Swiping can cost you sales.
Cause all kinds of legal problems.
And, even make you look like a dumb ass. (i.e. the 7 figure swiper’s own list ratted him out.)
Instead, write your own emails, sales copy and products.
Use your own brain.
And, use your own personality.
To learn how to write email in a way that’s original, fast and sells your products in a way people like to buy from, check out my “Email Players” newsletter at:
Ben Settle


