Yesterday I said I’d send you 7 gifts over the next week.
Each “gift” being a way to market your business cheaply and effectively during ‘09 and beyond.
Or, what I call “Tightwad Marketing Secrets”.
Here’s numero uno:
Now hold on a second there, partner.
If the mere thought of public speaking gives you the “heebie-jeebies”, I totally understand.
Apparently, more people are afraid of speaking than dying.
Yikes.
Whatever the case, it’s an extremely powerful (and dirt cheap) way to market.
And there are 3 reasons why you should at least **consider** it:
1. The Podium Effect
What’s the podium effect?
The podium effect is a phenomenon where people instantly and automatically respect, trust and believe people who talk at seminars or small workshops.
In other words… you can be a complete “nobody” in your market now but, the second you start speaking, you are suddenly the top dawg.
Almost anything you say is taken as “gospel.”
And (believe it or not) refunds of product you sell during your talk are practically non-existent.
Pretty cool, eh?
2. Instant Product Creation
This is another powerful benefit of speaking:
When you’re done, you got a product.
But, not just any old product.
This is a product with “built-in” proof and credibility.
A product with some TEETH.
It’s true.
When you sell a recorded talk, and you say in your ad copy, “This is a speech I gave at…” all the sudden it has some “oomph!”
It’s not a slapped-together eBook or MP3 made in the safety of some kid’s basement.
No, your product has some friggin’ sex appeal.
It’s different and sexy and unique.
Something everyone is looking for more of.
3. Nobody Else Is Doing It
Let’s face it:
Hardly anyone gives public talks.
Hey, I admit, I’ve yet to do it myself (it’s one of my ‘09 goals.)
All of which means, if YOU give a talk… you can be 99% sure none of your competition is reaching your market the same way.
It’s like getting an exclusive full-page ad on page 1 of a high-selling publication.
You get all the prestige and positioning and selling power your “non-speaking” competition can only dream of hiding behind their computers.
And do you know what the real beauty of this is?
It doesn’t have to be hard.
You don’t have to speak in front of thousands of strangers.
You can do it at your local library or bookstore or anywhere comfortable for you.
It can even be as laid back as doing “Q&A” sitting on a stool.
That’s easy, isn’t it?
OK, so that’s Tightwad Marketing Secret #1: Public Speaking
It’s cheap (free in many cases).
And can bring you some truly eazy money.
You can learn more about public speaking in the interview I did with JP Maroney.
JP is a serial business builder, author and public speaker who routinely earns tens of thousands of dollars per speech using a unique method he’s developed over the past several years.
This is (by FAR) the most “underrated” interview on my site.
And in some ways the most valuable, too.
JP shows you things like: Tips for banishing your fear of public speaking… Selling on stage without coming off as a “salesman”… Creating products with your talks… Using public speaking to launch new products or services…
… and a whole lot more.
Anyway, you can grab it (it’s free) today at:
Ben Settle
{ 3 comments }
Hey Ben,
While listening to Mike Morgan’s “Conversion Crash Course”, David Garfinkel and Mike said they’ve found the leads that come from public speaking are sooooo much higher quality than any of the others they generate.
Must be the “they were brave enough to do what I can’t” mojo that convinces people you’re the real deal and should be trusted.
I also am slashing the limiting belief I can’t speak in public this year too with toastmasters.
A friend of mine told me that after he did toastmasters and got over his fear of speaking in front of a crowd, approaching sexy women became effortless for him.
As enticing as making more money is, this is what convinced me I needed to enroll immediately. Animal brain to the rescue of my bank balance for once.
Love “Tightwad Tip” #1. Looking forward to the next.
Note Taking Nerd #2
http://www.mynotetakingnerd.wordpress.com
P.S. Thank you for posting the dog pictures link on the site. Because I’m a fellow “dog guy” I clicked on it and saw your pictures along with the suggestion of volunteering my time walking pound puppies.
I don’t have a dog so this allows me to connect with that “Marley vibe” I love.
P.P.S. Don’t go see “Marley and Me” with a crew of guys who are too tough to cry. This movie will make ‘em squirm in their chairs. They might even walk out before the “tear jerker” scene like my dad did.
Hey Note,
Walking shelter dogs is such a win-win for everyone involved.
You win because you get some extremely good exercise… the dog wins because they get to be socialized (which makes them behave better and more likely to be adopted) and exercised… and you both win because, eventually, you’re gonna find one that just connects with you and becomes your best friend.
BTW… I wonder if the “dating gurus” ever recommend ToastMasters for help in picking up the hotties?
Ben Settle
Dear Ben,
I cannot agree more to this.
Having listened to your interview with JP, I would say this is one of the best ways to acquire new, loyal clients. What’s your plan in getting speaking gigs this year and how will you target the right crowd.
Be Well,
- Tian Yan
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