If you’d like to persuade thousands of people in your community to vote a certain way, then doing so is easier than you might think.

Here’s why:

One of the fastest and easiest ways to influence mass numbers of people in your community is with a simple “letter to the editor” in your local newspapers.

People read these letters every single day of the week, in big cities and small towns alike.

And a well crafted letter to the editor often influences the way people in your city, county and state vote on an issue.

And guess what?

If you have at least the “basics” of copywriting down, you can write a short letter to the editor of your local newspaper, and potentially persuade thousands of people to your side of a political issue.

In fact, all you really have to do is tell a simple story.

A brief, one or two paragraph story can pry open even the most tightly-closed mind — and literally change the entire way a person thinks about an issue.

A perfect example of this is a story from radio talk show host Michael Savage’s book “The Enemy Within” about his first job fresh out of college as a social worker.

He was dead broke, living in a tiny apartment, and was sleeping on a mattress on the floor with two orange crates as lamp stands and no other furniture.

And yet, the welfare clients he was helping got free beds, free coffee tables, free sofas, etc — all the things most people have to work their fingers to the bone for — without working, and on the taxpayer’s dime.

This short, simple story perfectly illustrated his point about why the system is so flawed.

No complicated statistics or expensive government studies were needed to make his point.

That’s the power of stories.

They open closed minds.

Let you “say” more with fewer words.

And give people the chance to convince themselves your point is valid — without lecturing, arguing or confrontation.

And if you use this “power” correctly… you’ll give “your side” in a political debate an enormous advantage when election time rolls around.

For example…

Do you see rampant corruption, perversion and bureaucratic unaccountability rotting your community’s schools?

Want to stop your local officials from trying to seize your property by abusing eminent domain laws?

Are you angry with the way your state politicians are voting and spending your tax money?

Then simply grab a pen and paper, hammer out a simple story that illustrates your point, and submit it to the letters to the editor section of your newspaper.

But don’t stop there.

Send it to everyone and anyone who will listen.

Mail it to your mayor, city council, state congressman and senator.

Email it to your neighbors, friends and family.

Post it on community bulletin boards, blogs and Internet forums.

Look, it may not work all the time.

It may not even work some of the time.

But when it does work, you can influence the hearts and minds of thousands of people.

BEN SETTLE

  • Email Markauteur
  • Book & Tabloid Newsletter Publisher
  • Pulp Novelist
  • Software & Newspaper Investor
  • Client-less Copywriter

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I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

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Author, ’No BS’ book series

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Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

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I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

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aka Michael Masterson

Cofounder of AWAI

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The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

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www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

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The man McGrawHill calls

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and bestselling author of over 75 books

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Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

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Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

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of Internet marketing

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Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

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The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

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Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

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I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

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There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

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AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

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