The plot thickens…
A while back I wrote about the warrior forum (copywriting section) in response to a newbie who wanted to know if he should read it or not. My response was he should read it only for as long as he can afford to fail. And that, yes, there are some great copywriting minds on there, but there’s also a lot of people who do nothing but give nonsensical advice or parrot whatever their favorite goo-roo says — regardless if the advice is good or not. Plus, there’s just a lot of trolling, ankle biting and drama queening on there — thus, I dubbed it “Warrior Forum 90210”.
Anyway, fast forward…
The other day my web stats showed traffic coming from there.
So, I clicked over and found a GREAT thread title:
“Do you do as Ben Settle says?”
Of course, the smart answer is “yes!”
But, not everyone agreed.
Specifically, a dude who said my emails lack “proof” and so are weak and have no credibility.
Sigh.
A little knowledge truly is a dangerous thing.
And, while I’m sure he’s a decent enough bloke, it’s clear he simply doesn’t know what proof means, considering he misses the obvious proof elements I use in my daily emails that are clear to anyone who takes off the goo-roo goggles.
For example:
Writing daily emails IS “proof”.
And, strong proof, at that.
Far stronger than testimonials.
Or boring statistics.
Or, just about any other “proof” element.
Why?
Because, my little droogie, the single best way to prove something is demonstration.
This is marketing 101 stuff.
And writing daily is a relentless demonstration of:
1. Your knowledge on the subject you write about (duh)
2. Your position as a leader (not just another “expert” — hardly anyone has the depth of knowledge and balls to write daily, making you instantly the leader at what you do in the eyes of many on your list)
Now, don’t get me wrong.
My detractors are not “bad” people.
They’re just sick.
Usually, they have a nasty case of cognitive dissonance.
They have spent thousands (even tens of thousands) of dollars on nonsensical goo-roo advice that works for the goo-oo with the rock star positioning (who merely has to say “go ye forth and buy” and their kool-aid drinkers come out in droves), but not for the average dude just starting out. I’m talking about waste-of-time antics like moving free lines… not selling to people right away (instead “incubating” them for a few days first)… measuring everything except sales (i.e. they obsess over opens, clicks, readership, Flakebook “likes”, retweets, etc — but never sales), etc.
They are emotionally invested in all these ideas.
And so, they MUST be “the way”.
While my simplistic ideas (based on sound principled thought and the way people LIKE to buy) couldn’t possibly work.
Again, these ain’t bad people.
But they need medical attention.
That’s where my newsletter saves lives.
The “Email Players” newsletter is the operating table.
And I’m the surgeon.
I scrub up each month, sharpen my scalpels… and cut the diseased goo-rooitis out of their minds with laser-like precision — so they can stop wasting time and start making more sales with minimal time and energy.
Without lame goo-roo theories.
Without idiotic “black hat” tricks.
And, without selling out their lists for a profit.
Next issue goes to the printer July 1.
Go here to subscribe:
Ben Settle
