My favorite talk radio guy is Michael Savage.
Raw.
Opinionated.
Controversial.
Brilliant at pitching his books.
Doesn’t dance to anyone else’s tune.
(A great example of how email writers should be.)
Plus, he also does what he calls:
“Encore presentations”
This is where they simply replay some of his older shows. So, for example, instead of a fill-in host when he’s out, they’ll replay some of his older clips and rants.
Does the audience get mad?
Not at all.
We get as much (even more) enjoyment as the first time.
And guess what?
You can do the same with emails.
When I do “encore” emails 99.9% of people never even realize it. In fact, I usually get even MORE sales from “recycled” emails.
The only caveats are:
1. The emails must be good (not lame)
2. You will have to have written lots of emails
(I rarely reuse anything less than 9-12 months old)
Anyway, this is just one of the profitable email techniques I’ve borrowed from the talk radio business. And in the next “Email Players” issue I talk about some more reasons why the talk radio email format blows all other ways out of the water.
It also reveals:
- David Ogilvy’s bizarre email list building strategy (for all I know, the guy never sent an email in his life — but I have used this technique he invented to exponentially grow my list in the past 16 months without spending any money or time whatsoever)
- A secret way to make your emails stand out in the inbox over and above anyone else’s (even if they’re better “copywriters”)
- How to do special sales without angering those who paid full price
- How to “recruit” high paid Hollywood screenwriters to help you sell your products via email
- Plus, a special bonus report showing you how to use “reverse SEO” to get Google to send you oodles of free (highly targeted and qualified) traffic in as little as 4 weeks
- And a ho’ bunch mo’…
She goes to the printer in a couple weeks.
Subscribe here in time:
Ben Settle
