You may have noticed something lately online.
Especially on certain high traffic websites (like big news sites, or anywhere else where large amounts of traffic congregate). And that is, a small ad with verbiage like “1 weird trick for belly fat” — something short, packed with curiosity and targeted at a large (and rabid) market.
Ever see an ad like that?
Well, here’s what’s interesting:
When you click to one of these sites, you will see a unique way of using online video to deliver the sales pitch. Instead of a talking head or whatever… you see the sales letter delivered on the screen in bite-sized chunks, with someone reading the words, one word at a time.
I have written one of these ads, so far.
But, to my knowledge, it has not yet been tested.
So I can’t say it’s the second coming of John Caples, necessarily.
But, it is intriguing.
It is different.
And it is worth testing if you’re a hardcore tester.
The link below contains a version of how it works that my friend Justin Christianson told me about, that’s been tested thoroughly and is working like gangbusters. (It also has a unique offer if you’re interested in ways of making more of the green stuff online — definitely worth watching all the way through).
Anyway, here it is:
By the way, this is NOT an affiliate link (however, it is a “tracking” link, so they can see where their traffic is coming from).
So I don’t make jack if you buy from it.
But it’s a really cool example of this new format.
Ben Settle
