I’ve obnoxiously said it before, I’ll obnoxiously say it again:
You can sell pretty much anything with email.
(I’ve even shown people how to sell commodities, like socks, with it.)
Thus, here’s a question reader Kate Stelmaszek asked:
I have a question about email that’s been bothering me. So I’m writing emails for my husband who’s an artist. He does both commissions, a service, and sells prints and original artwork, which are products. So, this isn’t an information product thing, he’s not teaching anything.
Now, in writing the emails, should I focus on the features/benefits of what he offers and tie that into the story or list or whatever I’ve chosen as my type of email? Or should I do a kind of behind the scenes, this is how I make art email which would be more informative?
My answer that’s-not-really-an-answer?
The same way you sell any other kind of product.
There is very little difference in how to sell something like artwork or selling a book or other kind of informational product if you do it my way.
But, to help out the artists in my world, I have decided to address it in the golden pages of “Email Players” next month, where I go through 11 ways to sell not only artwork, but much of it applies to pretty much any kind of non-informational product.
I’m sending this puppy into the printer soon.
To subscribe in time go here:
Ben Settle
