Over the last several weeks I’ve done an off-and-on “Ben Settle Show” series about my so-called “Email Players rules.”
These are basically maxims I do business by.
Some I’ve learned by observation.
Some I’ve learned from studying smart people.
And a few are from my brain.
We’ve done 2 such episodes (with 7 rules each, 14 total), and those first 14 Email Players rules are as follows:
1. Email is talk radio
2. Be your own best client
3. First hour of the day belongs to you
4. Don’t put your customers on a pedestal
5. The customer is always wrong
6. Don’t let facebook steal your balls
7. Put your own oxygen mask on first
8. Write drunk, edit sober
9. Don’t let your customers steer your ship or you’re gonna end up on the rocks
10. Be a leader not an expert
11. Don’t reward bad behavior
12. If you want to know what someone really wants, observe what they buy
13. It’s better to be respected than liked
14. Cut people out who complicate your life
Anyway, here’s why I bring it up:
Tomorrow’s “Ben Settle Show” podcast covers another 7 of these rules. I’ll send you an email tomorrow when it’s up. In the meantime, you can learn about the first 14 above in-depth (i.e. with commentary and context) here:
(They are episodes BSA21 and BSA30)
Download ’em.
Listen to ’em.
And, yes, profit from ’em.
Word up.
Ben Settle
