This email may come with a sense of irony.
i.e., it could be wriggling around in your spam or promotions folder. (And if you’re reading it there now, that could also be a testament to some of the points on the list in and of itself…) But if you aggressively implement as many of the 15 points below as you can, as fast as you can… I daresay you should see a fat bump in your engagement and sales.
First two on the list are mandatory though.
If you can’t or won’t do those, the rest won’t do you much good.
All right here goes:
1. Write interesting content people want to read
2. Sell offers people want to buy
3. Mail more often, not less (assuming you’re doing both of the above)
4. Curate your list as aggressively as you can at the opt-in especially
5. Ramp up your email blocking game — i.e., block catch-all addresses, or emails that put things like “help”, “spam”, “newsletters”, “subs”, “subscribe”, etc
6. Block any bogus-looking domains
7. Do the opposite of what any email grifters says who were Facebook experts last month, a crypto expert the month before that, a TikTok expert before that, but now suddenly are email experts today
8. Do a list scrub immediately to help you identify the bots, spam traps, honey pot addresses that are scraped & harvested by spammers, spam button pushers, as well as undeliverable email addresses, malformed email addresses, & abandoned email addresses seized by ISPs to “spy” on email marketers, etc
9. Encourage people to ask you questions
10. Write opinionated content people have a hard time not replying to
11. Do your own customer service (apply Gary Halbert’s “white mail” warning)
12. Rejoice when trolls & reply guys don’t like you (they don’t even like themselves) and pour gas on the fire
13. Periodically sell low ticket offers where lots of customers buy and have to email you to get a link back for the bonus(es)
14. Don’t worry about offending the dogs, concentrate on selling the foxes (more Gary Halbert wisdom)
15. Use an email platform created by marketers (not programmers) who send emails to their own lists each day, and understand how the game works
All right so that is that.
More on the Email Players Newsletter here:
Ben Settle
