I speak of Dragon Warrior IV (from 1991).

And this early RPG (role playing game) is in my humble, but accurate, opinion a power education in business, marketing, selling, copywriting, and even World-Building skills. Willis will be introduced to it when he’s a little older. And I still play it myself when I want to learn a new skill or get a deeper understanding of a skill I already possess.

Reason why is, it teaches, almost by “osmosis” via playing it, skills like:

1. Thinking strategically v just tactically

2. Patience

3. Storytelling

4. Playing blackjack (a game many wealthy people play, not a coincidence)

5. World-Building

6. The dangers of not vetting strangers you let in to your own business community

7. The plight of customers/clients who are abducted by other businesses

8. The inherent flaws in farming off decision-making to so-called AI (see below)

9. Buying & reselling to make money when starting out with nothing (one of the characters you play is a family man & merchant named Taloon, who literally starts with $0, and you have to buy and sell, and use patience, to get good deals to build up his experience)

10. Disarming enemies/trolls with humor

11. The silliness & dangers of girl bossing

12. Dealing with the frustrations of being randomly attacked when going after a goal

13. The importance of building up the ‘scar tissue’ of experience to get things done correctly

14. Why people irrationally obsessed with the theory of evolution can’t be trusted

15. How to work within a team so everyone’s strengths are accentuated, and their weaknesses put aside

16. The importance of comedy in life

17. The utter time suck of going after elusive bright shiny objects vs focusing on your Mission

There are more.

But I can say without any exaggeration that playing this game has amped up my business, marketing, copywriting, and even Options trading skills. And yes, it also gave me a very early-in-life distrust of so-called AI.

How?

Because the game forces its AI on you to play the characters at a certain point.

In other words:

Your party gets attacked, and it’s idiotic AI plays all the characters except the main one, and takes the decisions (and all the fun) away from you. But, what I have been doing for years is, I used the old Game Genie to hack the game to make my own decisions with those characters, to make it all go a lot better, more smoothy, more successfully.

So-called AI is a great super calculator-like tool which it is by its own admission.

But you got people literally letting it write their ads and tell them what to do.

Or, even more amusingly, even try to start relationships with it.

I just saw a social media post about this, where the guy was literally bragging about using AI to talk to his customers to grow relationships.

I have also recently heard goo-roos are letting it write their customer testimonials too.

All of which has me thinking on something James Cameron said recently.

He has been running around saying he tried to “warn” us about so-called AI in 1984 with Terminator.

But I don’t think he has much to worry about with that.

The world is far more likely to look like Idiocracy than Terminator.

To avoid that fate for your own business and read more about the paid Email Players newsletter go here:

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Ben Settle

BEN SETTLE

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

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