An Email Players subscriber who wishes to be anonymous recent wrote:
There’s a calisthenics fitness guru that I follow on YouTube and Instagram.
He has 2.1M subs on YouTube and 500k+ followers on Instagram.
He made a post yesterday saying that he still has to work at his full time job as an electrician… apparently, 12-15 hour shifts. And after work he creates content around fitness.
Nothing wrong with being an electrician or having a job, but it just shocked me that a guy with over 2.5 million followers/subs didn’t know how to build a list and mail them offers.
If I was still doing client work I’d probably reach out to him and offer to help. I’m just sick and tired of working with clients, I seriously have no patience.
In other words:
These influencers don’t have a business, they merely have an audience.
This is one of many ways social media has done addled peoples’ brains. Even those who should know better in many cases. I know a lot of these guys. And I’ve spent years telling my audiences, nagging at my audiences, outright pleading with my audiences… to build, grow, engage with an email list. But it wasn’t until the 2020 lockdowns when some started to finally take it seriously. Then, not long after that, many of them got complacent again.
Well, guess what?
Same cycle is about to repeat.
Frankly, I did not even bother selling my List Swell book this year for this very reason. Everyone thinks they’re fat and happy on social, so I saw no reason to bother. But I very likely will sell it again next year when, as I anticipate, the demand for wanting to build an email list goes up again and people realize the game they are really in vs the fake social media facade.
Of course, like with the lockdowns, it will mostly be too late.
The best time to build your list is yesterday.
The second best time is today.
Build email list, mail it, sell those buyers something else.
Not exactly the most complicated advice you will ever hear. And that, ironically, is why so few will take it to heart, follow it, and do it. But, if you’re the exception, and treat your list like the beating heart of your business it is (or should be), then you can read more about the paid Email Players newsletter here:
Ben Settle
