Tomorrow’s “Ben Settle Show” podcast covers 7 more “Email Players rules” (success maxims, philosophies, etc I do business and live life by that have made life a lot easier and more profitable).
The prior 21 rules were:
(Out of context, of course, you have to listen to the shows for the full story on each one, that’s the way my beady, rat-like mind works…)
1. Email is talk radio
2. Be your own best client
3. First hour of the day belongs to you
4. Don’t put your customers on a pedestal
5. The customer is always wrong
6. Don’t let facebook steal your balls
7. Put your own oxygen mask on first
8. Write drunk, edit sober
9. Don’t let your customers steer your ship or you’re gonna end up on the rocks
10. Be a leader not expert
11. Don’t reward bad behavior
12. If you want to know what someone really wants, observe what they buy
13. It’s better to be respected than liked
14. Cut people out who complicate your life
15. Spew lukewarm people off your list asap
16. Don’t play with guns in the dark
17. Don’t try to save a damsel if she loves her distress
18. If someone is going to cast you as the villain, then you might as well play the roll well
19. If it ain’t controversial it’s probably not worth writing about
20. If you have fun writing it, they’ll usually have fun reading it
21. Don’t sell yourself for free
Anyway, another 7 are on deck tomorrow. The 21 rules above are rapped about in episodes 21, 30, and 34.
You can listen to ’em here:
Ben Settle


