Remember the recent email about price shoppers vs investors?

The one where, at the end I said that, although the email was a blatant sales pitch, there was a “hidden” sales lesson in it?

And how I also asked if you saw the lesson?

Well, let’s just say the response has been VERY interesting.

Most people who responded caught one of them.

But only one subscriber caught all 3.

Here is what she said about the email and also my copywriting book:

Ah Ben,

I’ve read [your email] at least 10 times and still am not sure I can put the selling message into words.

1. I melted when you said, “There’s NO shame…”

2. I can sit here and gripe about $129, when I could be making a bundle of money, if I’d just buy the book, hush and learn.

3. I am getting soooo much more from this book than the latter version, that I should feel good you’re only charging $129, instead of …

4. It’s there, get it, if you want to better your business or go ahead and lose.

Hum. I know I’ll sit down this evening and read it again. I spend my last hour reading the Copywriting Grab Bag, before retiring.

Everything is making more sense to me, the more I read. Especially when reading the appendixes, when you suggest to do so.

My Easter Basket page was simpler than it would have been, had I not been studying your work.

Anyway…. Once again, THANKS BEN for being there and for me finding you.

Have a great day!

-Shirley Bass

Shirley, thank you so much for taking the time to write that.

You definitely nailed 3 big lessons from that email.

• Takeaway
• Eliminating price resistance
• Posture

Posture being the one everyone else missed.

Funny how these are not “copywriting”, but old fashioned SALES strategies, eh?

It’s no coincidence that day’s book sales were higher than the previous several days **combined**.

As the great copywriters have said over the past 100 years:

If you want to get good at copywriting, study SELLING.

Because let’s face it:

It’s not exactly a walk in the park trying to persuade a complete stranger, who can’t see or hear you, to give up their hard-earned moolah (especially now) to buy something they didn’t even know existed 5 minutes ago.

And yet master salesmen — especially the “belly-to-belly” kind — sell to skeptical strangers all the time.

Study both sales AND copywriting masters, and you won’t go wrong.

Anyway, That’s it for today.

Next time… something wild and wacky.

Ben Settle

P.S. The best copywriters are almost always savvy sales pros. And many of the ones I interviewed in my copywriting book are tops at selling face-to-face as well as in print.