There are 3 words I highly suggest not using in your ads.

I never say never, of course.

Especially since, as long as you put these words in the proper context, they are perfectly fine. But generally speaking, they should be avoided.

Or, at least, used sparingly.

What are these 3 words?

1. Any

2. Every

3. The “deplorable word” I teased the living you-know-what out of you with the last couple weeks which Crypto Marketing Newsletter subscribers will soon know.

What?

You don’t understand?

You’ve seen me using these words before?

Yes, you probably have.

But it’s all about context, baby.

In other words, telling people something works “every” time or for “any” person will do nothing but sound like utter BS. After all, no product or service works for “every” person under “any” circumstance.

And even if something did, it’d still sound bogus.

So if I use them, I qualify them first.

The point?

A little context goes a long way.

Anyway, that’s that.

Ben Settle