A few years ago I had a huge “ah ha!” moment that forever changed the way I write ads, emails and other marketing documents.
It was a rather brutal time in my career.
And I couldn’t afford to fail.
(I was in a terrible financial bind…)
Anyway, what happened was, I had spent two months writing a very ambitious ad for a high-end product (I was getting pure commission on, no upfront fee) I knew would make a ton of $$ if I got it right… but goose eggs if I got it wrong.
I busted my hump on this ad, too.
And put everything I had in to it.
But when I finished… something was “off.”
I couldn’t put my finger on what, exactly.
But something was rotten in Denmark.
Luckily, a copywriter friend of mine at the time (a “world class” copywriter ) offered to look at it for me. And it turned out that even though I had everything “right” in the ad…the headline, the bullets, the offer, etc…there was a huge, glaring problem that would have KILLED response. Long story short… I made one small change to the copy (that took less than 5 minutes) and that ad ended up earning me close to $30,000 in commissions over the next few years before it ran its course.
Not too shabby, eh?
But… what was the problem in the ad?
And how did I fix it?
Actually, it doesn’t matter.
You see, the “magic” wasn’t in the change I made.
It was in having a savvy copywriter who was totally unattached emotionally and financially to what I was doing look at the ad and help me “see the forest through the trees.”
And you know what?
That ONE thing made all the difference.
And, it’s made a difference in every OTHER ad and email I’ve written since then. In fact, if he hadn’t shown me my error, I would have kept repeating it over and over again… choking my response each time.
Anyway, why am I telling you this story?
Why should you care?
Because this is a perfect example of how valuable it can be to have someone looking over your emails before you send them. It can be the difference between zero sales and tens of thousands of smackola in sales.
And you know what?
This is one big reason to subscribe to “Email Players”.
You see, one of the “perks” of joining is you can send me one email per month for review, and I’ll examine it line-by-line and help you fix ‘er up.
I did this for a friend’s emails recently (for his product launch).
Here’s what he told me:
“when you consider that even though i have a 5000 list, and only ever get 200 or so opens, i think i’m converting around 30% lol. this is awesome. thank you for everything you’ve helped with. i’ve also had a lot of good reviews about my emails from people.”
Not too shabby, eh?
Can’t make you any specific promises, of course.
But this is not uncommon.
And it’s why I’d charge $250 per critique normally, but “Email Players” subscribers get one free per month. (Kinda like finding $250 stuck inside each issue…)
The special discount ends tomorrow.
Subscribe today at:
Ben Settle
