Most emails suck out loud.
(And that’s being nice about it…)
And below are some “red flags” that reliably and accurately reveal whether an email you’re about to send (or already sent) is probably going to do you much good.
There are exceptions, of course.
(No email dogma here.)
But this short “guide” can be worth its weight in gold…
- 1. It gets you no sales
- 2. It’s pure sales pitch
- 3. It’s pure content
- 4. It’s hard to read (too many $50 words, big block paragraphs, etc)
- 5. Finally… it’s not FUN to read
People CRAVE fun.
Yet, let’s be honest — most emails are as dry and barren as a horse’s skull in the desert. No “flavor.” No drama. Not even anything interesting in any way, shape or form.
And methinks that’s a tragedy.
The world NEEDS more good emails.
More FUN emails.
Emails that are easy to read, not a chore.
Enter the January “Email Players” issue.
It’s about writing emails that both entertain AND sell.
With lots of examples.
Lots of explanation.
And even, “how to” formulas.
To subscribe, go to:
Ben Settle
