How’d you like that Superbowl last night?
Pretty sweet, eh?
Reminded me a LOT of legendary coach Vince Lombardi.
Coach Lombardi’s players used to perform what seemed like “miracles” on the football field.
And yet, nothing he taught them (as far as I know) was “sexy.”
Instead, he simply drilled the fundamentals over and over into his players’ brains until it was like second nature for ’em.
And you want to know something?
It’s the same with winning in **copywriting**, too.
It almost defies belief how much people complicate copywriting with stoopid manipulation and so-called “black hat” tricks.
So today I am going to simplify things with what I call: “The 5 Secrets Of Sexy Sales Letters”
And while most other copywriters and marketers probably won’t find these secrets very sexy… your skeptical, over-marketed-to CUSTOMERS will.
Are you ready?
Okay then, here we go…
1. Be Empathetic —
I’ve said it before… I’ll say it again:
The more you CARE about people, the more moolah you’ll make.
In fact, caring about those you sell to (as if they are family members or good friends) is numero uno.
Get this part right, and everything else falls in place.
2. Solve A Problem —
At the end of the day, THIS is what selling is all about:
Solving problems.
What’s your customer’s MAIN, most PRESSING problem?
And how does your product solve it?
Learn how to dig up your market’s problems (especially the ones they don’t talk about) and you almost can’t fail.
3. Tell A Story —
Once you know what the main problem is, it’s time to tell a story about how you (or someone else) solved it.
And, of course, solved it using your product or service 😉
4. Create vision —
As negotiation “wizard” Jim Camp teaches:
“Vision Drives Decision.”
The more people SEE… and FEEL… what it’s like using your product (or the pain and carnage that results from them NOT using it) the more you will sell.
5. Be Credible —
You don’t see many Internet sales letters using it… but credibility is everything.
Nobody buys without belief.
And nobody believes you if you aren’t credible.
So the more credibility you put in your ads, the more successful you will (automatically) be.
Anyway, these aren’t the world’s sexiest copywriting secrets.
They sure as heck ain’t “rocket science”.
But I’d bet you 90% of your competitors are NOT using them all.
Which means you can kick some major rumpus if YOU do.
Ben Settle
P.S. For 122 MORE “sexy” sales letter secrets like these, jump on The Copywriting Grab Bag notification list: www.CopywritingGrabBag.com
This book goes into much more detail about the 5 steps above.
And shows you all kinds of ways to increase your sales without slathering your ads with the “frothing-at-the-mouth” hype that insults your customers and is embarrassing to even use.
