Curious…
The #1 question I get asked about is Twitter.
Why?
I don’t know.
I’m certainly NOT a Twitter expert.
But because Twitter’s what the Crackerjack Selling fandom wants to learn more about, that’s what I’m gonna give ya. Specifically, how to have IMPACT on Twitter, so you’re hard to ignore, easy to follow and impossible to forget.
Here goes…
1. One “Follow Friday” Plug At A Time
What I mean is, list ONE person (not multiple people) and a reason why someone should follow them. This has 10 times more impact than listing 5 or 6 people and no reason to follow them.
And it’ll “up” your chances of getting some RT lovin’, too.
2. Be Thought-Provoking
The BEST example of this I’ve ever seen is Blair Warren (@blairwarren — follow him!) Sometimes I think if there was a way to automatically RT his tweets, I’d do it.
You gotta read his tweets to see what I mean.
And when you do, I think you’ll agree he’s a master at impact.
3. Stop Thinking Content Is King
It ain’t.
I’m not saying not to give content or that it doesn’t work. But it does not (and never will) have the impact learning how to sell has. (BTW, I’m not talking about hyping or pitching — I’m talking about selling, a completely different “animal.”)
For 101 ways to sell (many that work even for sites like Twitter):
4. Write Bullets
Get this part right, and your tweets automatically become hard to ignore and impossible to forget.
In fact, want to know something nifty?
Lots of expensive (VERY expensive) products are sold on the power of one, single bullet buried deep somewhere in an ad. So just imagine the impact they can have on getting people just to click a link in your tweets!
What?
You don’t know how to write bullets?
No problemo.
For some advanced bullet writing tips (including the exact same 6-page bullet point “template” I use when writing my own ads) check out:
5. Contrast Theory
I learned this from computer scientist/AdWords “wizard” Jim Yaghi.
And it’s had lots of IMPACT on my writing. In fact, I apply Jim’s new contrast discovery not only to Twitter, but also my emails, sales letters and other writings.
Gosh, I’d love to reveal this one here.
But it’s Jim’s “baby”, and I can’t.
You gotta learn it from him.
Lucky for us, he’s agreed to be one of my CD-of-the-month interviews. So if you’re interested in his AdWords secrets (including his “contrast” theory which I’ve never heard anyone else teach), hop on the notification list.
Okey-dokey.
That’s it for now.
I don’t have a crystal ball, and can’t make you any guarantees. But I bet if you apply the above to your tweets you’ll find them having TONS more impact.
And who knows?
They may just impact your bank account, too 😉
Ben Settle
