Recently, I got the low down on “50 Shades Of Gray”.

My friend Kristi said she read it, and how it’s basically about a guy sexually dominating and controlling some chick. She also said there were parts where the dude is teasing and torturing the chick, which only made the character want MORE such treatment.

Gotta admit, I was kinda turned on by that.

In an advertising kinda way, of course.

Here’s what I mean:

It reminded me of what good bullet points in ads do.

I love me some good bullets.

I used to spend hours (literally — first thing in the morning, on my work breaks and lunch hour, and at night when I got home) each day hand writing out bullets and sales letters by guys like Gary Halbert, John Carlton, Scott Haines, Gary Bencivenga, Eugene Schwartz and Mel Martin to get the “feel” for it. And nowadays some of my best ads are just an opening paragraph and then dozens of bullets that tease, and twist and taunt and, yes, *torture* the reader so they can’t sleep at night until they buy.

They just gotta scratch that ITCH.

This skill has been worth solid gold to me over the years.

Anyway, there’s definitely an art and science to bullets.

And it doesn’t come easy to most people.

Well, guess what?

If you’d like to learn exactly how I wrote the bullets for my highest-earning sales letters (including ads that have been running for several years without being beaten) I can show you.

And, I can show you for the bargain basement price of $4.99.

It’s all in my new Kindle book:

“Crypto Copywriting Secrets”

This book is my exact 5-step process for writing ads.

(Bullets being 1 of the 5 steps.)

Much of the book was taken directly from a 5 issue teaching I did in my old (no longer published) “Crypto Marketing Newsletter”.

It’s extremely simple to follow.

And, it’s extremely effective, too.

More:

There’s a whiney 2-star review on there for the book now.

The dude who wrote it actually had a point about the formatting of the book (my publisher has since fixed it, so glad he mentioned it). But his other complaints were typical amazon comment drama queenery. (i.e. he says “the whole basis of this book is external documents and web pages” — which is total nonsense, the links are supplementary and you don’t have to be able to access them to get 95% of the content of the $4.99 book). Plus, there’s no law saying you can’t go to a computer and (gasp!) manually type the URL’s in.

Anyway, so that’s that.

Here’s where to download the book:

If you’re in the US –

www.copywritinggrabbag.com/Kindle/US

If you’re in the UK –

www.copywritinggrabbag.com/Kindle/UK

Until next time…

Ben Settle