“This isn’t Wall Street, this is Hell. We have a little something called integrity.”
— Crowley
King of Hell/King of the Crossroads
An observation:
There seems to be a growing number of people claiming to be “7-figure” earners/copywriters.
Maybe some are, maybe some aren’t.
But, like most Internet claims, the Crowley is in the details.
For example:
Not long ago, “Email Players” subscriber Lauren Hazel asked a question on Facebook about people claiming to be 7-figure copywriters. Do they mean they earned 7-figures per year as a copywriter, or have their ads generated over 7-figures in sales? Or, did they earn 7-figures ONE year but haven’t since?
And, I would add:
How do they know their ad created those 7-figures?
Copy is a sales multiplier, not a sales creator, in my experience. How many of those sales were from the offer/quality of the list/traffic, etc?
Yes, in some instances it can be tracked.
In others, not so much.
Anyway, to the legit ones I say all the power to ’em.
But, it’s amusing to watch the rationalization hamsters spin from those who aren’t, but pretend to be.
All right, on to bid’niz:
I won’t say my “Email Players” newsletter will make you a millionaire.
But, there are quite a few for-real millionaires who subscribe.
I wonder why…
More info here:
Ben Settle
