Last week I did a long affiliate campaign.
And the result was over 26% conversion (clickthrus to sales).
Not too shabby, is it?
Sure, it could always have been better and nothing is perfect. But I dare say it’s safe for us to declare the venture a raging success. And today I thought it’d be fun to break down some of the reasons WHY it did so well, especially for anyone who does affiliate marketing.
So without further ado…
Se7en reasons why this campaign kicked gluteus assimus:
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1. Can’t-refuse offer (i.e. discounted price)
2. Extremely high quality product
3. Product has a great story behind it (a personal story from me actually USING it, not just blindly tossing an offer out there)
4. Product has mucho built-in credibility
5. Great bonuses (one of which is totally unique)
6. Firm offer deadline
7. Finally… I spent a whole WEEK of emails promoting it — and not just a one shot, “throw it against the wall and see if it sticks” affiliate email
This is very important.
Each email built on the momentum of the previous one.
And each was more than just a standard “pitch.”
Anyway, email is sort of my bread & butter skill, and what I consider to be the single most potent online skill anyone can learn (if you have an email list, of course).
To see the email marketing system I use, go to:
No, it’s not “cheap.”
And yes, it’s true there is no money back guarantee.
Frankly, 90% of my list does not now (and never will) qualify for my email system, so I don’t even try to sugar coat it for them.
Why don’t they qualify?
Because my system is for “doers”, not “viewers.”
I have nothing against viewers (people who only VIEW info and never use it), because I understand most people are not really entrepreneurs. I guesstimate only about 3% of people online are truly entrepreneurs — the rest are employee-minded, and it shows in their purchasing habits and lack of application of products, as well as their verbiage describing products as being “expenses” instead of “investments.”
Nothing wrong with viewers, of course.
And they are NOT “bad” people by any means.
But “doers” (i.e. entrepreneurs), are the opposite.
Doers **apply & succeed**… while the viewers **cry & concede**.
Harsh?
Maybe so, but it’s true.
But here’s what some “Doers” say about my email system:
Hey Ben,
I’m a fulltime copywriter who manages several lists for clients. I write on average 6 emails a day for some pretty huge, and well established info-marketers. I’m less than a quarter way through your course and I gotta say it’s blown me a way. Your first chapter on subject lines alone was worth multiple times the investment.
– Francis Ablola
Ablola.com
I’m already testing a couple things he recommends and they’re already (just within the past 3 days) starting to bring in a lot more sales. I think it might even DOUBLE the sales I’ve been getting from e-mail marketing.
-Doberman Dan Gallapoo
DobermanDan.com
All I can say is “WOW.” As soon as it hit my doorstep I had to drive to Charlotte, NC to get my hair done and listened to the 6 core CD’s in the system and was blown away. I got so many ideas that I was sitting in my car sending recording voice memos into my iPhone so I wouldn’t lose all the great ideas I was getting from the CDs. This is definitely one of the best courses I’ve ever bought on marketing. Thanks a lot Ben, keep up the great work!
-Marquetta Breslin
BraidsByBreslin.com
Hi Ben,
This email course is incredibly valuable.
I can’t think of another info product I’ve purchased in the last 3 years which comes close. I’ve listened to the cd’s twice and read the transcript once. Each time I get something new… My sales have never been higher, and I’ve been getting a lot of positive feedback from members as well.
Thanks Ben – this is fun, and profitable!
– Travis Giggy
Hey Ben, your “Street Smart Email System” is, by far, the best program I have read on how to write emails that get opened and read. The chapter on subject lines alone is worth a small fortune to anyone serious about email marketing. Two thumbs up from me.
– John Anghelache
Copywriter whose clients have included
Gary Halbert, Michel Fortin, Yanik Silver,
Joe Vitale, David Garfinkel and Peter Stone
JohnAngelCopywriting.com
You have really over delivered on this. I am getting a HUGE value from the program and can easily say it fits into the top 3 programs I’ve ever purchased. It is amazing. My writing has improved 200 fold and I can’t wait to see what happens with my conversions. Even more exciting is your system keeps me in front of the customer with ease and not feeling like I am pushing products all day long.
-Jason Froehlich
RenegadeFitnessResults.com
The bonus audio with you and Senoff ALONE is worth more than the cost of the course many times over. In my opinion anyone with a tiny list can take the information on that session and simply do what you talk about and pay for the entire cost of your course a few times over. If they have anything more than a small list they could totally kick butt with it.
– Michael J. Dolpies
CyberspaceToYourplace.com
Notice how the above are DOERS?
They are not just saying “oh it was great!”… they are saying, “I USED it and XYZ happened…”
Those are doers.
They are not viewers.
And the difference between the two is simply…
Results.
Anyway, if you’re a doer who is interested in learning my email system… and if you have the funds to afford it (do NOT put yourself in financial jeopardy to buy it — if you can’t afford it, you don’t need it), then here are the details:
Again, it’s not cheap.
There’s no money-back guarantee.
And most will never qualify for it.
But if you got the right stuff, then it can change your life.
Ben Settle
