Earlier this year, “Email Players” subscriber Lauren Hazel tagged me in a Facebook post linking to an interview with a chick wanting to be a junior copywriter.
This brand spanking newbie wrote one of the best ads you’ll ever see.
What makes the ad so powerful?
Well, for one, I am pretty sure it got her any pick of jobs she wanted.
It was literally (I use that word literally) impossible not to read.
And, it got her quite a bit of media.
The reasons why?
Well, it’s not because it was the best “written” ad every wrote. It was because of the many persuasion and marketing principles embedded within that can make anyone (newbie or seasoned pro) a better copywriter, a better email marketer, and, yes, a richer business person.
Which brings me to the September “Email Players” issue.
First, I reprint the ad in all its glory.
And secondly, I analyze it.
I pull out all the things anyone can easily incorporate into their advertising. And, no, it ain’t just the obvious “yeah, yeah, I-already-know-that-but-I’m-not-actually-doing-it-but-what-else-can-you-show-my-gooroo-fanboy-self???”
There’s a surprising amount of depth to this ad.
And, it’s all waiting for you in the September “Email Players” issue.
That is, if you’re subscribed in time, at least.
I’m sending it to the printer a few days earlier this month.
So if you want it, make sure you subscribe today, while you can still get it in time:
Ben Settle
