How about a change of pace today?

Instead of yapping about “how to” sell more, what if we rap about “how NOT to sell” stuff?

Sound good to you?

OK then, below is a list of some ways to “unsell” your products and services.

In other words, these are things that could take you from the brink of making the sale (in any medium — online, offline, whatever) to snatching defeat from the proverbial jaws of victory.

It’s happened to yours truly many times.

And let me tell ya, it ain’t fun.

So if you find yourself doing any of these things in your sales and marketing, you may want to reverse course — pronto:

• Too chatty (when selling in person, by phone, even in ads)

• Lecturing (instead of telling stories — for more on sales storytelling, check out the free bonus that comes with “Crackerjack Selling Secrets” www.CrackerjackSelling.com – described in the PS of the sales letter)

• Assuming too many things about your prospect

• Not doing enough research

• Following the crowd (this’ll get ya every time!)

• Slathering your pitch with hype

• Screaming at your prospects (either audibly or in print)

• Being too product centered (and not market centered)

So there you have it.

Eight freakishly easy ways to “unsell” your product.

And you what?

I bet if you ONLY avoided making these 8 mistakes, you’d find your profits go way up… and your frustration levels going way down.

Try it and see.

Ben Settle

P.S. One quick note about yesterday’s email: Justin Christianson’s site wasn’t fully functional when I plugged it. Apparently the shopping cart was not ready. He fixed it up a little bit after I sent the email, but some people may have given up trying to take him up on his coaching offer.

I guess I kinda jumped the gun.

So just in case for those interested, you can try again by clicking here.