So I had a brain fart yesterday.
There’s lots of “corporate espionage” out there — where people covertly sabotage companies for financial gain or to even outright destroy them.
I’m starting to think this goes on online, too.
Some of the advice out there is just too loco.
So I got to thinking…
If I wanted to destroy another online business I’d simply disguise myself as a business coach and tell them things like:
1. Only mail when you have something to say or sell (NOT daily)
2. Avoid offending anyone (at all costs)
3. Don’t show your unique personality (sound “professional”)
4. Never talk politics (or be controversial in any way)
5. Don’t give a firm opinion (just say “test it” regardless of logistics, list size, budget, low traffic, etc)
6. Spend mucho time tracking open and clickthru rates religiously (instead of sales — what’s most important is who reads and clicks links, not who buys your product)
7. No misspellings (everything MUST be perfect)
8. Always get your colleagues’ opinions on your marketing (who may or may not have the problem your product solves)
9. Obsess over “conversion” rates (ignore ROI and sales)
Yep.
I’d teach them ALL these things.
And then, with a twinkle in my eye, I’d collect my coaching check, give ’em a friendly swat on the arse, and watch the carnage unfold.
Oh yeah, baby!
Hey, this is serious stuff.
After all, if you study the above list, you’d realize ALL 9 items are commonly practiced (sometimes even taught!) as the way to do business online.
Freaky, eh?
It’s a dog-eat-dog world online.
And we’re all wearing milk bone underwear.
Protect your nutz, amigo.
I show you how each month in “Email Players”:
Ben Settle
