A couple months ago I got this email from a veterinarian:
Hi Ben!
We love you and Zoe as clients! To say thank you, we’ve got a new mobile app for you and your animal companions. It helps manage their lives so you don’t have to! Plus:
* Request Appointments 24/7
* Pet Pickup Notifications
* Create and store all your pet’s reminders
Sounds like a mighty fine service for pet owners.
I will certainly give them that.
But, here’s the problem:
Last time Zoe went to this vet was 9 years ago, way back when I lived in
The Burgle. She has since long passed away and joined the Kennel Invisible a year and a half ago. And yet, this vet is sending me this ditty about how much they love having my deceased pet as a client. Anyone who owns pets knows
their lifespans are short — and so I guarantee you I am not the only one who had a “WTF is wrong with you people?” moment when seeing that.
Bottom line?
Not even my paid Email Play
ers newsletter can f
ix email marketing this bad..
Anyway, not a problem for 99.9% of marketers.
But a cautionary tail — as Zoe would have put it — nonetheless.
Speaking of Email Players, you can learn more about it here:
Ben Settle
