I recently re-watched A Clockwork Orange for the first time in probably over 10 years. I remember doing an assignment about it in college in a class where we read a particular book, then watched the movie and analyzed them.
Towards the end, we had to pick a scene from one of the movies and screen it, and analyze it before the whole class.
I picked a particularly disturbing scene from the movie.
And, the teacher said:
“You can tell a lot about someone by the scene they pick…”
I don’t know if he meant it as an insult or a joke (probably the former…)
But I do know, it is still one of the most disturbing & bizarre movies I’ve ever seen, and like that painting of Kramer in Seinfeld, while watching it, I couldn’t look away…
There is also a useful marketing lesson embedded within that, too.
And that lesson is this:
You can boost up your business’s box office gross quite a bit by writing emails in such a way where — even if people don’t think they want your offer — they can’t help but click the links in your emails, and find it hard to look away. And the easiest way I’ve ever done used to do that is via curiosity. People will sometimes buy very expensive products and services they didn’t even knew existed 5-minutes prior due to the wise us of curiosity in direct marketing.
And you know what?
I go into great detail about curiosity in the book I send to new “Email Players” subscribers.
And, it’ll sharpen you up for a bit of the old ultra profits.
If this interests you, more info here:
Ben Settle
