My ex-copywriting apprentice drops some powerful email advice.
She writes on Facebook:
Ben Settle: copied by many, but never duplicated.
Something’s been happening to me lately and I’m not happy about it.
I started mailing my copywriter’s list regularly—until I got several emails from people asking if Ben was writing them.
Hmph!
So I quit emailing.
Then, on FB…people started messaging me about my “voice” and how similar it was to his.
So I started second guessing every post!
Today, someone asked me if I was Ben’s Announcer Babe.
I’ve done this to myself..unintentionally.
But there’s hope for me yet!!!
I have a plan.
A plan to find the voice I lost a while back when I LOVED writing to my blog (single mamas dramas).
Silly sarcasm. Humorous little stories.
From now on…I refuse to write to any list if it’s not MY own voice! (Ben FULLY endorses this, fyi).
Why?
Because I’m so sick of all the copycats out there and I realized I’m NO better than all of them (and that bugs the crud out of me)!
I don’t like swearing (online, that is)…I don’t mind if others do it—it’s just not MY style.
I don’t use words like droogie and gooroo.
I love making people laugh and I love my own unique spirited personality…so from here forward…that’s what you’re going to get!
Just wanted you to know. Public proclamation.
elBenbo Kenobi has taught her well.
Apparently, *too* well, since she was writing in my voice.
But, she was wise enough to catch herself and correct it.
(Can’t say that for the rest of my copycats out there.)
Anyway, back to her point:
As she has noticed, there are many people constantly copying my words, vernacular, and even trying to copy my personality (especially on flakebook), and they simply don’t realize how pathetic it makes them sound.
Best advice money can’t buy:
Be an original you.
Not a warmed over version of me or anyone else.
In emails, the best way to do that is to learn my not-so-mysterious ways, but express it with your unique individuality. The way to learn my ways, and learn them correctly (you can only get about 20% — if that — via reverse engineering or hearing someone else re-teach what they heard or read me say somewhere, too bad for the freebie seekers) check out the “Email Players” newsletter.
But really, just subscribing isn’t enough.
You have to implement.
And, you have to treat it like a long term investment — as everything I teach in every issue compounds on itself over time, just like good exercise habits, good eating habits, and, yes, good money habits.
If you treat it like a 30 day dieter who then binges on crap and balloons back up to where they started?
It’ll do you no good, save your money.
(Which is why I don’t allow people who join then quit within a month or two back in when they try, or allow them buy anything else from me, either — let their dopamine-addicted azzes go haunt someone else.)
Anyway, February issue goes to the printer Friday.
It’s a special “Valentine’s Day” issue.
Yes, my little fledgeling, that vaginal Hallmark holiday I refuse to celebrate.
It shows you how to apply the exact same principles used by men who are successful with women (the ones who never lack female companionship and never feel the icy sting of being “friend-zoned”) to be super successful in business, marketing, email, negotiation, getting clients (regardless of what you services you sell — coaching, consulting, copywriting, whatever) persuasion, and selling.
I believe if you follow the info inside it’ll be near impossible to fail in business.
(Whether you be man or woman.)
You also get a jagged little glimpse into my love life, too.
(Not that you should care, yet going by the questions I get, a lot of people do for some reason I can’t fathom.)
And, well, a shrieking-good time will be had by all.
Here’s where to subscribe in time:
Ben Settle
