Recently, I was reading an old issue of Dan Kennedy’s NO BS marketing letter (February 2012), and he said something that perfectly sums up the entire game of having a business and life on your terms, beholden to nobody, and the peace of mind possible from such a situation.
It’s 4 simple secrets.
(That aren’t really secrets, but I daresay less than 1% do them all.)
And, they are the playbook for how to win the entire business and lifestyle game.
Anyway, here they is:
1. The marketing secret — Abundant lead and deal flow (so you never rely on one client, lead, customer, etc — proving there is safety in numbers, since you pick and choose who you sell to and work with, and never have to beg, hunt, or cold prospect)
2. The professional secret — Having a marketable skill you’ve mastered and specialize in (something that only comes from years of hard work, grind, and doing the things nobody else is willing to do, not simply verbally vomiting out some edgy sounding profanity on flakebook and declaring you’re the best at what you do because you heard that’s how you should do it)
3. The financial secret — Having zero debt, with plenty of savings in the bank, free from the hamster wheel and status signaling pretty much everyone else living in America is stuck on and always vulnerable, missing opportunities left and right as a result
4. The most important secret — The willingness to make a decision and see it through
Dan says this is the most valuable of the secrets.
And, it’s not hard to see why:
How many people do you know (yourself included, Chuckles) have made decisions to go after a goal (business or otherwise) only to quit, with the usual gaggle of excuses standing by on the tip of their tongue to tell yourself and the world, months, weeks, days, or even hours earlier?
Reminds me of the definition of character:
Following through on a decision long after the excite of the moment has passed.
Goes for getting rid of that spare tire around your waist.
Or quitting a vice holding you back.
Or being a better friend/parent/business partner.
Or, yes, sending out daily emails to sell your products and services.
While I am not the expert on all those decisions, it’s the last one — sending emails that bring in abundant business, leads, clients, and customers every time you push that “send” button — where I shine. And, I have a huge line-up of testimonials with result-based stories (not empty, meaningless, result-less feel-good testimonials about “gee, my opens went up!” without any mention of sales) that I regularly display in my daily emails each month to prove it.
Obviously, I can’t write the emails for you.
I can’t implement what I teach you for you, either.
But, I can be the little red-handled long underwear devil with pitchfork in hand perched on your shoulder, telling you what to do and how to do it — whether it be writing subject lines, persuasive body copy, or even structuring an entire business model around email.
Just like I did for someone I’m consulting now.
Enter the October “Email Players” issue.
It shows you exactly how I am helping her:
- Bring people in where you only are dealing with people very likely to either want to buy, or can be sold easily via daily emails over time
- Structure a quick product (continuity based) off her unique market positioning
- Create a back end of products/services based off that positioning making it nearly impossible to knock her off
It’s a horrifyingly simple email-driven business plan anyone can model regardless of what you sell.
And, it’s only in the special Halloween edition October “Email Players” issue.
It goes to the printer soon.
If you want this, best subscribe before then here:
Ben Settle
