Let me tell you about a “for real” copywriter.
His name is Richard Armstrong.
(Whazzup Richard?)
Richard has spent the last 40+ years slugging it out in the hyper competitive direct mail world and is quite a cool cat, too. Anyway, he once wrote a control I remember getting in the mail (but didn’t realize he’d written it) that had me mesmerized. I had to read that sucker front to back. Later, I saw that same control shown (in the “pick the winner” contest) by Gary Bencivenga in his big going away seminar.
And the interesting thing is, the headline had no benefit.
(The advertising critics wept…)
No screaming exclamation marks.
And, not even a whiff of hype.
OK, so here’s why I bring this up:
Richard did something in that magalogue I’ve been using to seriously crank up my email sales in certain niches for the past few years.
Something very simple.
Something people LOVE to read in email copy.
Something, people enjoy buying from, too.
Yet, hardly anyone ever does it.
And guess what?
I write about Richard Armstrong’s secret (with email examples so you can see it applied) in the August “Email Players” issue.
This bad-boy goes to print in 1 week.
So time’s getting short.
Subscribe here in time while you can:
Ben Settle
