Re: my “repulsion marketing” philosophy…
Following is a Flakebook conversation between my cousin and me several weeks ago:
COUSIN: if it makes you feel any better, you are one of the only family members (at least in my small world), that is universally liked
ME: Really…? I try hard to NOT be liked dammit
COUSIN: I know, you should be trying harder and burning bridges everywhere you go
ME: the problem is, the more I try, the more people like it.
COUSIN: I know why they do
ME: Why?
COUSIN: besides you tell them the truth, you’re not adding the bit extra just to be an asshole even if you are an asshole. in a way you begrudgingly hold their best interests at heart and that can be respected
Is he right?
Well, here’s been my experience:
Giving your market the truth straight will not always make you the most “liked” person, and it WILL bring the haters, trolls and creepers out of the woodworks.
But, I believe it also brings you the best customers.
And, more sales.
And, yes, more influence.
Now, before you even ask…
This does NOT mean you gotta be a dick.
It just means being blunt.
And, direct.
And, fearless about not being “liked.”
(Yes, people DO shoot messengers…)
Anyway, that’s all for today.
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My system won’t make you more liked.
But, it can make you more sales.
Check ‘er out here:
Ben Settle
