Remember last week’s tip about the Bible’s marketing secrets?
Well, another big one just occurred to me.
And that is storytelling.
Just about everything Jesus taught was in “parable” form. And I reckon that’s probably one of the main reasons why the Bible is one of the longest enduring texts in human history — and why even people who have never so much as flipped through it can recite some of its stories (i.e. Adam and Eve, the nativity, etc) due to hearing them told as kids.
Not too many dry, “lecture” texts that do that, are there?
And guess what?
Stories can give your marketing lots of “staying power”, too.
I don’t fully know exactly why they work so well.
But it probably has something to do with the way our minds are “hard wired” to process and remember stories (or so I’ve been told by some smart people who study neurology). And that makes it very easy for people to start reading (and KEEP reading) ads in story form — regardless of how good your actual “writing” is.
I’ve seen this phenomenon many, many times.
Frankly, the ads I’ve written with stories weaving in out of them have always put a beating on ads I’ve written without that “story factor.”
Same with other marketers & copywriters I know, too.
So what’s the big lesson here?
Facts tell… but stories sell.
Use ’em and watch your sales multiply.
Ben Settle
P.S. If you want to learn how to use stories in your marketing, check out the free bonus that comes with Crackerjack Selling Secrets. This (immediately downloadable) 60 minute audio lesson contains 5 kinds of stories (including “real life” examples from sales letters I’ve written) that work like gangbusters in advertising.
You can see exactly what makes them “tick” and even use them as guides for your own ads, emails, blog posts, podcasts, videos or however you sell.
But this valuable lesson is NOT for sale for any price.
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