One of the most popular speeches/trainings I’ve ever done is my “Villains” talk. I’ve only taught it 3 times — at AWAI’s 2016 Copywriting Bootcamp & Job Fair (where I’ll be speaking again later this year, details forthcoming), to one of the great Brian Kurtz’s masterclass’s, and at Ray Higdon’s Personal Branding Bootcamp.
This talk has nothing to do with my Villains book.
It’s all about email.
And, specifically, how I use a “rogues gallery” of villains to pump out all the emails I want, on demand, without writers block, hesitation, or struggle.
Anyway, one of the ways I do it is via loneliness.
Yes, Yours Cruelly teaches people how to profit from other peoples’ loneliness.
But, not in an unethical or evil way.
Instead, it’s a way people want to read and, even more importantly, want to buy from when they read it. I don’t know of very many (any, really) other people who do it the way I do it (much less teach it). But, it’s one of those under-the-radar ways of writing emails that slips right into your prospect’s psychology, and helps them solve a problem that is not only grating to their mind, but also their bodies — as loneliness can cause all kinds of health problems.
In fact, it’s fast becoming known that being lonely is as dangerous as being obese.
And, can wreak havoc on your brain and body chemistry.
(Including neurological damage, inflammation, dementia, and even premature death.)
Anyway, here’s why I bring it up:
In the upcoming May “Email Players” issue I talk more about how to milk money from other peoples’ loneliness (in a way they will appreciate, not resent, you’ll be doing them a favor), along with two real-life examples (in two different markets — for modeling and studying the psychology, not swiping and copying or “lifting”) that both made a healthy amount of rupees.
This issue goes to the printer soon.
To get while you can (since I stopped selling back issues on the regular), go here:
Ben Settle
