Comes a common question:

“will mailing the ‘Email Players’ way get me a lot of spam complaints, get me ending up in the junk mail folder, get slapped by my auto-responder…?”

The answer?

How ’bout I let others answer it…

(Keep it a bit less biased.)

Here are some comments from a thread from the private Facebook group I have with Ryan Healy for our paying customers:

Since my list has gotten used to me emailing them in the EP stylings, complaints have virtually ceased. Seriously, night n day from before.

# # #

I’m new at this, too, and everything has gone just as Ben predicted. Lots of initial unsubscribes, a few spam complaints, but now things have settled down, and I’m getting excellent response from my people (and sales). Felt a little intimidating to jump in and do it, but there are so many positives, I’m glad I did. Good luck!

More:

Last month I sold the Titans of Direct Response DVD’s.

And, if you remember, I sent 17 emails out between a Thursday and that Sunday —with 8 of them being on that Sunday, which even other hardcore mailers I know were in awe at how I got away with it.

Wouldn’t people opt out in droves?

Wouldn’t I a ton of spam complaints?

Not even close.

In fact, I looked it up and had ONE spam complaint.

That was it that entire weekend.

And it was from some blue light special crying to me saying I was committing “list abuse”, which is just idiotic considering he can delete or opt-out at any time. Brian Kurtz was so happy with the results he said he hoped his other affiliates would do half as well. (Recently he also said I was so far beating all his other affiliates — some of them huge names in the direct response marketing world — in terms of conversions. It’s not unusual for me to beat all other affiliates when I mail using my secret “formula” for doing affiliate marketing with emails — like with Ryan Levesque, when I walked up to all his other affiliates last year and gleefully stole their lunch money by out-converting all of them too…)

So anyway, that’s that.

To sum up?

My favorite cartoon Dexter Abraham put it best when he posted this on Flakebook last week:

“I’ve never seen a single example of less emails equalling better relationship with customers and increased sells…”

^^ Agreed.

The trick is doing it right.

Most people do not do it right.

Most peoples’ emails are the opposite of how to do it right and, yes, that is probably why they suffer the slings and arrows of making no fortune with emails, get themselves banned, and are riddled with spam complaints.

There’s an art and science to this.

It’s what I teach in “Email Players”.

And, I can teach it to you, too.

That is, if you qualify, at least.

And by the way, speaking of Brian Kurtz and his Titans DVD’s… in the July “Email Players” issue I go through one of the most powerful email marketing persuasion “tools” you can use I learned from his DVD’s. And, I show you exactly how I applied it to a launch recently.

But, a word of warning:

Chances are, you won’t want to use this tool.

Or, you’ll be too scared to.

But, I can say this… if you DO use it… and if you do it the exact way I explain (and show, with examples) in the July issue, I don’t see how you can possibly not make a lot more sales than you are.

I certainly am.

(In multiple ventures/markets).

And, there’s no reason why you can’t either.

Get in while the gettin’s good here:

www.EmailPlayers.com

Ben Settle

BEN SETTLE

  • Email Markauteur
  • Book & Tabloid Newsletter Publisher
  • Pulp Novelist
  • Software & Newspaper Investor
  • Client-less Copywriter

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his prestigious Email Players newsletter.

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