Food for thought:

The highest selling products in the grocery store are rarely ever the best tasting, best quality, or best priced. Take cereal for example. There are certain brands of cereal that sell like hot cakes… even though they taste horrible, are devoid of nutrition, and are almost twice as expensive as their competitors.

How do they do it?

What’s their “secret”?

Positioning.

Smart food manufacturers fight tooth and nail to have their stuff at “eye level” on the shelf. Doing so almost guarantees their product gets seen, noticed, and bought before any other products.

(Even if their competition offers better products at better prices.)

And guess what?

You can use this exact same principle to make your ads extremely successful… even if you suck out loud at writing copy. (Many a guru will admit this, that they look back at some of their old ads and are horrified, wondering how they ever made sales — the answer is, they had outstanding positioning.)

And guess what else?

The KING of positioning is Ken McCarthy.

Nobody teaches or does it like he does.

And, specifically, when writing ads that use positioning to the hilt.

And guess what else-else?

In part 3 of our 4-part interview he talks all about positioning, how to use it in YOUR ads, and how to start banging out ads that make lots of sales even if you still struggle with the “writing” part now.

The link?

Right here, babycakes:

www.BenSettleShow.com/antipreneur

Ben Settle