A website reader makes an astute observation:
You amuse me with your choice, of words, very entertaining.
And.. the tint of arrogance is good to hear also, too many lists I’m on are simply begging for my card details.
Not you! You almost make me feel grateful for the experience.
I’m working my way to being able to afford your “Email Players”. I need to start making some dam money out here first.
Question.. can you really teach someone how to write?
My English teacher never could after 10 years of trying, why should I believe you can do it? Or is it in all of us??
Two things:
1. You make a good observation about the emails not begging for your credit card, and coming from a position of “I’m doing you a favor”.
Few “get” this part of email marketing.
The best email marketers are not dicks.
But, we don’t beg.
We don’t use false modesty, either.
And, we don’t kiss ass.
Instead, we’re blunt, honest and unafraid to speak our minds. (Even if what we say is unpopular). We know our value, and, just as important, make sure our leads, prospects and customers know we know our value.
You cannot “reverse engineer” that.
Nor can you swipe it.
It’s either in you or it’s not.
And learning my system ingrains it into your psyche if you read, apply and practice it (via writing daily emails).
This so-called arrogance scares the mush cookies.
(It’s not arrogance, it’s just confidence.)
And for them, there’s the door.
Don’t let it hit ya on the ass.
Where people go wrong is trying to fake this attitude, going overboard trying to act “tough” (by insulting and talking down to people), and sounding like douche bags nobody wants to associate with much less buy from.
2. As for your question:
I don’t teach how to “write.”
I teach how to communicate.
Specifically, in emails (and sales letters).
Your writing will get better automatically the more you do it, and slavishly following spelling and grammar rules is far less important than communicating in a way based on sound, principled thought and the way people like to be communicated to.
This stuff goes beyond writing.
It goes for all persuasive communication.
Anyway, that’s that.
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Ben Settle
