I’ve been doing an unusual workout program lately.
I started it in August, and basically, I’m the “guinea pig” for a marketing pal who’s into all these whacky crazy ways to work out. Anyway, it’s based on pull ups. And when I started, I could barely do 12 in a row. But now, only two months later, I’m doing 25 (over 100% increase) and going up a rep or so each week.
Pretty crazy, isn’t it?
Guess what’s even more crazy?
It’s the EASIEST workout I’ve ever seen!
And believe me, with all the different sports I played, martial arts and being around athletes my whole life, I’ve seen a LOT of workouts.
But none like this one.
This one is a breeze.
That’s actually the whole point of it.
In fact, if it gets too hard, I scale it back so it’s easy again (something to do with your central nervous system yada yada yada). And the results are truly incredible.
Why am I telling you this?
Is there a point?
There sure is, boss.
Because this concept applies to business, too. And when you do it, you can usually accomplish way MORE with way LESS effort and strain.
Example?
OK, take writing.
You can do it the hard way — procrastinate, worry about what to write and freak out about getting all your ideas down and making everything smooth and clear and easy to read, etc. Or, you can do it the easy way by doing the opposite and giving yourself dinky little goals just to get started.
No pressure.
No getting “psyched up.”
And no strain whatsoever.
Just say, “my ONLY goal is indenting the first sentence of each paragraph!” Or… “today, all I’m doing is a spell check.” And so on, and so forth.
Make your goals SUPER easy.
What happens then?
Well, chances are you’ll get so bored you’ll do a little more… then a little more… until finally you’ve done WAY more than you would have originally.
Whacky crazy stuff for sure, my friend.
And perfect for us undisciplined types.
Ben Settle
P.S. Tomorrow is Doberman Dan’s “Direct mail for web marketers” webinar. When you attend you’ll get a free Crypto Marketing Newsletter issue (in PDF) I sent out in September.
Lots of value in them thar hills.
And you can get you some here:
