A little while back, Producer Jonathan Rivera (who produces my podcast) asked me to look at his ad for this podcast services.
So I did.
And then I told him:
“The problem isn’t with the copy, the problem is who the copy is written to.”
In other words:
He was trying to create demand.
(Sell people on wanting to do a podcast.)
But, as I told him, it’d be much easier and more profitable to talk only to people who (1) want to start a podcast but have no idea how and (2) people who already have podcasts but are frustrated with all the details of making it work, sound good, get new listeners tuning in, monetizing it, yada yada yada.
Anyway, that’s when I had an idea.
An awful idea.
The elBenbo got a wonderful, *awful* idea.
And that idea was to critique Producer Jonathan’s ad on the air, live, hot-seat style. The result was what we both considered to be an extremely valuable podcast episode where we get deep inside the psychological side of copywriting… and I show him (and, thus, the audience) how to pull out dozens of email ideas for whatever you sell.
Anyway, that episode airs tomorrow.
I’ll let ya know when it’s on iTunes.
In the meantime, check out our past shows here:
Ben Settle
