This is kinda funny:
A few days ago I read an article about how that T-Mobile chick and “Flo” (the chick who does all the Progressive commercials) are so highly searched online that a bunch of advertising ex-spurts are saying that PROVES those ads campaigns are successful.
Amusing, isn’t it?
Methinks they should wake up and smell the perfume.
First, the fact people search for info about those women has nothing to do with the success of the advertising.
Only the popularity of the women searched.
Secondly:
There was no mention of sales figures.
So how can they know it was successful or not?
Otherwise, by their reasoning, a business is successful if the voice of the company is popular even if sales tank and it goes bankrupt. Kinda reminds me of something I heard Gary Bencivenga (universally acknowledged as the world’s greatest living copywriter, who has been involved with over a BILLION dollars of tests…) teach in an interview several years ago.
He said:
“You are not the star of the ad. The PRODUCT is.”
Someone send the ad ex-spurts the memo already.
Anyway, there’s a point here somewhere.
And really, I’m preaching to the choir.
You already know this.
But there’s few things more fun than having a hearty laugh at the mainstream advertising world together.
OK, that’s it for today.
Enjoy your weekend.
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