Time for me to tease you a bit:
A few months back, “Email Players” subscriber and one of Australia’s top copywriting and marketing minds Pete Godfrey and his co-host “Email Players” subscriber Blake Sterling interviewed me for Pete’s podcast.
And one of the questions asked was:
“What’s the sort of one big thing that you say that’s missing from most people’s emails?”
An excellent question.
And, instead of giving the usual answer I would probably normally give, or that other email experts would give (practical and technical advice, etc), I decided to go a totally different direction with something that popped up in my mind on the spot. Something that has made my obnoxious self probably 10 (even 20) times more sales than I would otherwise. It’s also something I had, until that moment, not consciously thought about, but that I realized I’d been doing for years on purpose just as a matter of bonding with my list.
What was this all-magical answer?
That, my friend, is in the October “Email Players” issue.
I know, I know.
I’m an awful human being for teasing you like this.
But, that’s just how it goes sometimes.
The next issue goes to the printer in a few days.
Nab it here while there’s still time:
Ben Settle
