If you’d like to have some rare copywriting and marketing books at dirt-cheap prices, then I’ve got some good news.
Check this out:
A couple years ago I was looking for a rare, practically impossible-to-find marketing book.
I was writing an ad for Ken McCarthy at the time, and asked him to point me in the right direction.
Before the question fully escaped my lips he said two words:
“Phil Alexander.”
Turned out Phil is not only the world’s foremost direct response marketing “historian”, but he can often find almost any marketing or sales book ever written.
Even the so-called “lost” ones.
In fact, Phil’s a lot like the character “Red” (played by Morgan Freeman) in the movie “The Shawshank Redemption” — he’s a man who knows how to get things.
Anyway, I was just browsing Phil Alexander’s “wares” and noticed he has a TON of cool, out-of-print books often praised by marketing masters like David Ogilvy, Gary Bencivenga, Dan Kennedy, Eugene Schwartz and more.
For example, he’s got classics like:
- “Ron Popeil Salesman of the Century” (I once heard Gary Bencivenga refer to Ron Popeil as the man who “can sell anything.”)
- “How I made $1,000,000 in Mail Order” by E. Joseph Cossman (Eugene Schwartz–recommended)
- “Influencing men in business” by Walter Dill Scott (creator of the now-famous “AIDA” formula.)
- “Reason Why Advertising” John E. Kennedy
- “How to Write a Good Advertisement” by Victor O. Schwab
- “My First 60 Sixty years in advertising” by Maxwell Sackheim
- “100 top copywriters and their favorite ads”
… And a ton more valuable books (many public domain!).
All basically dirt-cheap and ripe for the taking.
Anyway, you can check out Phil’s “candy store” of cheap, hard-to-find marketing books at:
Ben
P.S. Also, if you haven’t yet checked out the Gary Bencivenga-recommended booklet “Obvious Adams” (that I wrote about last week), there are still copies left at:
