About a month ago I wrote about Ben-o-nomics.
What is Ben-o-nomics?
Well, it’s my opinion (and I’m right) that the longer out you build your auto-responders, you’ll bring in a lot more sales than it may seem on the surface. So, for example, let’s say you have an auto-responder sequence that’s 90 emails long.
(What I suggest at a bare minimum.)
But, almost all your sales happen on days 1-7.
Maybe you get one or two sales per month after that.
Is it worth it to build it out so far?
The answer is yes.
Over the long term, even 1-2 extra sales can add up to hundreds more sales (especially when you count back end transactions from those couple extra sales) over the coming months, years, decades, etc. Plus, some people just aren’t ready to buy right away. Maybe they just don’t have the money. Maybe the problem your product solves simply isn’t painful enough yet, but they stick around in case it “flares” up. Or, maybe they’re just procrastinators.
Who knows what it is?
What matters is, you take a long term view.
One or two extra sales per month can compound on itself over time.
And, turn into many extra rubles.
(Especially if you have a strong back end.)
Anyway, below is an update on that lesson.
(From the “Email Players” subscriber who originally asked.)
“Quick update on my case study from last time. The one you used not long ago on your daily email Ben-onomics. I kept writing my daily emails. Added more sales. What’s interesting is that most of those sales were from subscribers who weren’t responsive from the beginning (weren’t opening or clicking anything). But for whichever reason, one day they open this particular email or another and they buy pretty much only from this single email. So hey, it’s worth the effort. Especially if it stays fun writing those emails.”
That’s the trick, isn’t it?
If it ain’t fun, it gets hard.
That’s why I teach how to write emails that are both fun to write for your readers read.
(And fun to buy from).
Speaking of which…
The next “Email Players” issue includes a valuable Christmas gift.
I won’t say what it is.
But, I will say this:
If you want a bigger list, you’ll be a smilin’ mo’ fo’.
Subscription info here:
Ben Settle
