Never a dull moment ’round here…
Yesterday I was forwarded a Facebook group message where some dude critiqued my email “sequence.”
Apparently, he recently got on my list.
Read a grand total of two emails.
(He mentioned my “welcome” email and lawyer email.)
And from those two emails pronounced I’m doing everything wrong, have no credibility and am “screwing myself” by not giving away lots of videos, content and reports. In fact, he was particularly hung up on lack of content and “proof”, and lamented how I did not build any “rapport” with him, show any desire to help him, or give him any reason to trust me.
Is he right?
Am I doing it all wrong?
Should I renounce my wicked ways?
Uhm, no.
Just the opposite, in fact.
For one thing, right off the bat he was confused:
I don’t even have an email “sequence.”
Only the “welcome” email is auto-respondered.
And that has a pdf of the first “Email Players” issue.
Pure content.
And, valuable content, too.
Same with his lame “proof” complaint.
I use 13+ ways to prove claims or build my credibility in my emails (and 2 of them I use in almost every email I send out, including THIS email). I’ll probably do an “Email Players” issue about this eventually.
But, they’re “invisible.”
That’s kinda the point.
I’m not trying to impress “advertising critics.”
I’m trying to sell my product.
And speaking of which…
Yes, of course I’m always selling.
After all, I *believe* in my products.
And in my way of thinking, if you believe your product can truly help people, then it’s your moral and ethical duty to at least tell them about it, yo?
More:
There are lessons (i.e. content) in all my emails.
Some obvious.
Some not-so-obvious.
But you can find value even in my emails aggressively making the sale. (Even if it’s just to see an example of how to sell with email — in that sense, I give more “for real” value than 99% of Internet marketers).
Anyway, enough.
Time to bottom line this:
My “Email Players” newsletter isn’t for advertising critics.
It goes against most mainstream email instruction.
And, it won’t make you popular with your peers.
But, it works for me.
It works for my subscribers.
And, I believe it can work for you, too.
More at:
Ben Settle
