Lately I’ve been on a “news fast.”
This means I’m simply not watching, listening or reading the news (other than certain entertainment news or industry news).
Why would I do this?
Shouldn’t I be kept abreast of what’s going on out there?
No way, Jose.
Here’s why:
A few years ago, I wrote an ad selling a product showing people how to buy large ($1 million or higher) businesses without using any banks, credit or your own cash.
There was a LOT of cool stuff in the course.
But I’ll never forget the author saying (paraphrased):
“During recessions, stay the hell away from the news.”
His reasoning was the news is negative.
After all, their mantra is “if it bleeds, it leads.”
And when you’re in business, you need to FOCUS on yourself and your business more than ever — and not get distracted by all the doom & gloom. In fact, it’s his contention that, if you simply ignore the news, you will almost automatically be more successful.
And you know what?
I have found this to be true.
For one thing, you’re more focused.
Your productivity goes through the roof.
And you won’t have that gnawing anxiety the news idiots constantly beam through the airwaves to keep you glued to what’s going on.
Hey, do whatever you want.
But for me it’s game time.
And I plan on winning the game…
Ben Settle
P.S. Another reason I’m avoiding the news is because I’m laser-focused on writing “Email Players” issues — working to make it the most valuable training letter of its kind.
Details at:
