I haven’t spent much time in Texas. But that doesn’t stop me from liking (and shamelessly USING whenever applicable) one of the best phrases they use down there in the lone star state:
“All hat, no cattle”
(Or “big hat, no cattle”, whatever)
What does that mean?
Basically, it describes someone who’s more image or projection than actual substance (or, as some like to say, they “talk the talk but can’t walk the walk”).
This describes quite a few people online, too.
For example, people who brag about having…
- A big list but can’t make a sale if their life depended on it
- An arsenal of copywriting “tricks” and “chokes” memorized, but can’t sell their way out of a paper bag
- Lots of Facebook friends & Twitter followers… but no customers
- Thousands of blog readers, but no sales
- $10k worth of books on their shelves they love posting pictures on facebook of… but haven’t read any of them
- And, yes, all the latest super-duper “space age” funnel software and gadgets… but can’t create a funnel that makes them more than a few bucks per month
Let’s talk about the last one about funnels real quick.
Tomorrow’s Ben Settle Show podcast episode is all about how anyone (especially if you hate technology) can set up a working funnel (if you want to even call it a funnel) very quickly, that starts bringing sales, without spending a fortune on all the big funnel products, gurus, etc.
I’ve been using this funnel for years.
And, so have a lot of other folks.
I’ll let you know when it’s up tomorrow.
Today?
Check out our other episodes here:
Ben Settle
