I admit, I’ve never been to Texas.
But that doesn’t stop me from liking (and shamelessly USING whenever applicable) one of the best phrases they use down there in the lone star state:
What does that mean?
Basically, it describes someone who’s more image or projection than actual substance (or, as some like to say, they “talk the talk but can’t walk the walk”).
This describes a LOT of people online, too.
For example, people who brag about having…
- A big list but can’t make a sale if their life depended on it
- An arsenal of copywriting “tricks” and “chokes” memorized, but can’t sell their way out of a paper bag
- Lots of Facebook friends & Twitter followers… but no customers
- Thousands of blog readers, but no email list
- All the latest super-duper “space age” computer software and gadgets… but can’t create a sales funnel that makes them more than a few bucks per month
- $10k worth of books on their shelves they haven’t read
And on and on and on…
Kind of amusing, aren’t they?
But dangerous if you let ’em sweet talk you.
Anyway, next month’s Crypto Marketing Newsletter issue is a double-sized special training on how to to generate a stampede (how’s that for Texas lingo?) of traffic.
It ain’t me teaching it, though.
When it comes to traffic, I don’t have cattle… or even a hat!
But my friend Jim Yaghi does.
And he’s got LOTS of cattle, too.
In fact, he’s a computer scientist who understands Google’s AI (artificial intelligence) platform and how to gets lots of cheap traffic from it. And the next issue is me grilling him on his little-known, monkey-simple traffic secret you never hear from the mainstream “Google-roos” (i.e. Google goo-roos).
Fascinating stuff.
And it’ll let you end the year with a BANG.
Subscribe before it mails out at:
Ben Settle
