A reader responds to last week’s email about me selling snake oil:
Love this. And I love your emails.
I had an email the other day from a fairly new subscriber that I believe was borderline “trollish.” I responded politely but if he keeps at it I might have to change tact (read mock him instead) 🙂
On another note and I know this is a little off topic, but when I do send the occasional emails that are promoting an offer or service, it both slightly amuses me and baffles me that when you login to your email service prover and see that there are complaints. I even had one complaint once on a totally free and valuable packed email (no offer mentioned at all).
Do people not ever expect you to make a sale or actually make money? I mean we do run businesses after all. I don’t get it because when I sign up to people’s lists I fully expect at times to “be sold to” or be presented with an offer and that’s absolutely OK. I understand that we are here to run a business. I just don’t get the mindset of some people that are also running a business just like you and yes also want to make some money out of it yet “complain” when you present them with an offer or ask for the sale.
End rant.
Cheers,
Shae
Two things:
First, as far as trolls go, some people are just low class jackass.
And, many so-called marketers are simply allergic to marketing.
But, might as well profit from their grunting addiction…
Secondly:
Not-a-Doctor elBenbo whips out his prescription pad and hereby prescribes you mail offers more than just occasionally. I’m betting that what you sell truly benefits people. And, that, if your list was to buy what you’re selling, it would improve their lives. If that’s the case, then it’s your moral and ethical duty to at least let them know your solution exists every day.
Why keep it a secret?
Who does that help?
Now, go thou and mail daily.
For help on how to mail in a way people look forwarding to reading and buying from check out the “Email Players” newsletter over yonder:
Ben Settle
