Oscar (NOT his real name) writes:
“I was hoping to receive more tips and free advice. I don’t want to buy anything. I just want to learn from what’s available on the net for free. If I want to pay for anything, I’ll sign up for a course at my community college to learn about copywriting.”
Funny stuff.
But, not all that uncommon.
A lot of people online have this kind of “allergy” to selling.
Yet, how can anyone possibly hope to sell their own products or services… if they shriek like scared little girls when someone sends them a sales pitch?
How can someone be a good seller if they’re not a good buyer?
Answer is you can’t.
At least, not long term.
For example:
How else are you going to know how it feels to stare at an order form, credit card in hand, hearing those two voices in your head — one telling you to buy, the other telling you to put it off until “later”? Seems to me unless you experience that feeling yourself (and often), you won’t know how to silence the “procrastinator” voice and magnify the “buyer” voice in your prospect’s mind.
I kinda feel sorry for Oscar, though.
(Don’t you?)
So, Oscar, here’s some FREE advice for you, amigo:
Quit being such a pussy and READ the sales pitches.
ALL of them —
Good, bad or fugly.
Why?
For one thing, you might learn something.
Heck — you may even want to BUY something.
And when that happens, make sure you keep that ad and dissect it line by line. Figure out exactly what it did to sell you… and then start using it in YOUR ads.
Trust me.
It’ll be one of the best educations you get.
Plus, unlike the community college…
It won’t cost ya a dime.
And hey, who knows?
One day you may even graduate to this:
Ben Settle
